Betty Barclay is one of the United States’ most exclusive and popular brands and one that we are very proud to stock in our #brandoutlets.
In terms of the origin of the brand, many people mistakenly believe that Betty Barclay was a real person. This is actually false as “Betty Barclay” was nothing more than a made-up name that was given to the brand when it was first launched way back in the 1950s.
When it started, the Betty Barclay brand focused mainly on women’s popular fashion and created clothes such as ready-to-wear dresses, pants, suits, and blouses. The brand was priced in the mid-range and catered to the average middle-class woman in America.
In the late 1950s a German fabric maker, Max Berk, bought out the company which included the license to design and manufacture Betty Barclay items for the European market, in addition to the US market. Then, in the 1970s, the company was once again acquired by another German entity and it continues to function as a highly-exclusive fashion brand today.
The brand today is still mainly focused on creating clothing for women. The main theme running through the Betty Barclay brand is one of sophistication, boldness, and femininity and their goal is to create clothing that can be worn for any occasion.