BRAND - Bonobo

BONOBO

The brand was founded in the USA by Brian Spaly who was passionate about men’s fashion from a young age. While he was studying at Stanford Business School, he began designing men’s trousers that were characterized by a medium rise, a curved waistband, and a thigh area that was made to fit better and prevent the dreaded “khaki diaper butt” that most men hate when wearing khaki trousers.

As time went on, Mr. Spaly realised that he was on to something great and eventually started the Bonobos brand of clothing. In recent years, the brand has been bought out by the Walmart group of companies and Bonobos clothing is sold globally today.