Boohoo is a UK based online fashion platform that operates as a global brand. “The latest look for less” is the motto of this brand and rightly so, as they produce fashion products daily for their targeted audience of women between 16-30 years of age.
Boohoo was established in 2006 by Mahmoud Kamani and Carol Kane. What sets them apart from their competitors is their “own-brand” clothing lines.
The brand is a body-positive brand with a wide range of clothes available in plus size and standard size, which is a welcome change in the world of fashion.
The brand is growing rapidly and is pretty popular thanks to its flattering designs and economical prices. Boohoo lets you style up like a diva without breaking your bank account.
Because of its exponential growth since 2006, Boohoo.com has spread its wings from women’s clothing to men’s clothing, accessories, shoes, and a beauty range.