The Original Marines brand was launched in 1983 by a group of five men, who had the idea to provide their targeted audience (kids) with casual wear as well as sportswear that would be both high-quality and comfortable.
What started with a simple white T-shirt bloomed into the most popular and celebrated brand. In 1986, they began distributing in the Middle East. They also launched their sport collection for the whole family that year as well.
In 1998, Original Marines hit the jackpot when they signed their exclusive contract with Warner Brothers for Looney Tunes, what’s amazing is that the contract is still going strong today.
This Italian fashion brand is undoubtedly one of a kind, with its very innovative ideas to befriend their little customers and to give them a way to connect with their heroes through their daily wear, which is just amazing. Here’s what Original Marines have in store for its little targeted audience.