Pimkie is privately owned and is considered to be a fast-fashion brand label. It focuses mainly on the young women’s style market, most notably on the high street.
Pimkie has its headquarters in Villeneuve-d’Ascq (which is in the Lille area in the north of France). It has several stores throughout mainland Europe and is currently looking to expand its reach to the United States, the United Kingdom, and Australia.
The origins of the Pimkie brand go back to the 1970s when its first shop was opened. This store had a lot of success and it soon expanded into other French towns and cities. Then, in 1983, it changed its name from Pimckie to Pimkie and has never looked back since!