The River Island brand itself began several decades ago in the United Kingdom and focused mainly on selling popular high street fashion. From its inception, River Island soon became the go-to fashion store for many young Brits as it sells a very wide range of attractive styles at low prices.
The value the brand offers.
Although their prices have always been highly affordable, this does not mean that the quality of the River Island brand is in any way inferior to that of other brands. River Island is today considered as a “high street fashion designer brand” as it features trending garments that come straight off the catwalks. The brand is about fast fashion and being on-trend.