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S.Oliver Group

Written by Elzanne Muller


Posted on October 07 2022

S.Oliver Group was founded by Bernd Freier in 1969 where he opened the first “Sir Oliver” retail outlet in Germany. The store was only 25 square metres: the size of a one-bedroom, one-bathroom tiny apartment in Sweden. Sir Oliver was only renamed to S.Oliver in 1978, so we think it’s safe to say they have been around the block. Within a few decades they have grown to become one of the leading European fashion companies trading with shops all around the world.

The company employs 5100 members of staff internationally. In addition to the brands s.Oliver, s.Oliver BLACK LABEL, Q/S designed by and TRIANGLE, also the brands comma, comma casual identity and LIEBESKIND BERLIN are part of the company's portfolio. The best news is that fbo stocks every single one of these brands on fbo-online and in-stores.



S.Oliver CARES! Not only for the community by having yearly charitable events but also with their animal welfare policy – they haven’t sold a single product since 2006, that contains any real fur or real fur trimmings.

S.Oliver stands for contemporary, modern fashion. Something for the entire family! High qualities and fits that feel really good. Fashion for life instead of living for fashion! They know that you have more important things to do than looking for the latest fashion trend. That time for family and friends is much more important than a high-fashion outfit and that you don't need super skinny jeans that you can't ride a bike in – No! Comfort is key. Because even if you love fashion, your life doesn't revolve around it. And that's a good thing!

S.Oliver boasts a good price-quality ratio. The company offers the best value for money because it does not sacrifice quality and workmanship. They stand for the fact that looking good and doing good can go hand in hand. Quality, substance, and sustainability is their motto. They show this in their products and in their daily. No ChiChi, no circus, but really good fashion - Looks that tell your story.

This is just some of the amazing S.Oliver stock that you can find at fbo. It’s big international brands at small prices!





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