My Cart


Joe Browns Brand Overview

Written by Tamzin Janse van Vuuren


Posted on December 01 2020

Joe Browns is a popular UK clothing brand that has seen substantial growth in recent years. Although they have traditionally sold their clothing exclusively to the British market, their newfound expansion and strategy to have a global presence means that South Africans can now enjoy the Joe Browns shopping experience too.

We at #fbo love our Joe Browns range of fashion, and our customers wholeheartedly agree with us!

The brand was founded in 1998 by Simon Brown, whose vision was based on capturing the essence of fun and easy-going young men and women, to create something truly remarkable and unlike the high street fashion available at the time. The result was a line of clothing and accessories that featured originality and took its influence from designs all over the world.

Browsing through the Joe Browns collection, you will find that their fabrics feature intricate patterns and designs. The hallmark of the Joe Browns line is the rich colors, detailed patterns, and soft fabrics that customers love.

This line of fashion is aimed at the young woman or man with a carefree spirit who doesn't like to wear the same clothes as everyone else. At the same time, the brand understands that current trends and styles should always play a role in their designs, and they incorporate this into their unique fashion creations.

The items in the Joe Brown range are incredibly wearable and versatile, offering customers clothing that can be dressed up or down. For example, their tailored trousers are perfect for a more formal look at the office and can be transformed into a stylish casual outfit for drinks after work by simply throwing on a leather jacket or an elegant pashmina.

If your budget for your wardrobe is limited but you still want to make a great impression with the clothes that you wear, then Joe Browns could be the perfect clothing range for you.

By investing in a few key items, you can create a variety of outfits and have peace of mind that you will never be in an embarrassing situation where someone is wearing the same outfit as you are!

Joe Browns at fbo

fbo customers thoroughly enjoy Joe Browns' shoes, handbags, collared shirts, and trousers. Many of these same customers add one or two Joe Browns items to their wardrobes every season and love being able to feel like a fashion icon with very little effort.


Shopping for Joe Browns at fbo is a pleasure! With up to 85% off normal prices on selected items, you may just find one. If you are interested in this amazing brand, be sure to visit a fbo outlet.

Our outlets are located across Gauteng: in the Joburg CBD, Kempton Park, Springs, Lakeside Mall, Church Square, and Randburg Square, Mall@Reds and Atterbury Value Mart

For your convenience, we also have a simple to use online shopping platform, where you can shop online and have your purchases delivered directly to your doorstep. #brandoutlet