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Written by Tamzin Janse van Vuuren


Posted on January 28 2021

Keds is a popular, American brand of sneakers for women and children. The majority of their shoes feature their iconic rubber soles with canvas uppers and the tell-tale “Keds” label on the side.

Although Keds is trending in a big way at the moment, the brand itself has actually been around for over a hundred years! It was founded back in 1916 when the original designers saw a gap in the market for comfortable yet stylish footwear.

Their first sneaker design was the “Champion” with its canvas material and rubber soles. This model took the world by storm and is still available today and is viewed as a classic sneaker that is definitely a wardrobe staple.

Here at fbo, we are honoured to stock a wide range of Keds sneakers at excellent prices. Buying a pair of Keds shoes means that you are investing in quality, timeless design and the ultimate in cool.

Keds sneakers are also no strangers to Hollywood stars and they have been worn with pride by celebrities such as Britney Spears, Marilyn Monroe, Katherine Hepburn and Taylor Swift, to name just a few.

Parents particularly love Keds sneakers as they offer growing feet plenty of support, comfort and will not hurt little feet.

fbo customers absolutely love Keds’ platform sneakers which give legs additional length and come in beautiful colours, such as the ever-popular gold.

For those fashionistas who are still undecided as to which pair of Keds sneakers is best, why not consider the Kickstart or Jump Kick leather sneakers which are the ultimate in understated street style and chic?

Love your Keds sneakers? Let us know which ones are your favourites!