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Skechers Brand Overview

Written by Tamzin Janse van Vuuren


Posted on December 14 2020

Skechers is a shoe brand that has been around for almost 30 years and has now become a household name worldwide.

The brand has seen an increase in popularity in South Africa over the years and is regarded as one of the foremost sneaker brands by both customers of all ages.

Skechers was founded in 1992 by Robert Greenberg who saw a gap in the market for a comfortable, high-quality and stylish sneaker. His foresight proved to be correct, and from the brand’s inception, Skechers has become one of the most popular ‘takkie’ brands in the world.

The Skechers company is worth several million dollars, trades on the New York Stock Exchange and is headquartered in sunny Manhattan Beach in California.

In its infancy, Skechers manufactured mainly skate boarding shoes and comfortable and functional utility boots. It grew in popularity a great deal amongst California’s youth and skateboarding enthusiasts and even gained celebrity endorsements and advertising, most notably by Britney Spears who is, to this day, still a fan of the Skechers brand and loves how supportive, elegant and comfortable these sneakers are.

Shop Skechers at fbo

Although the brand is readily available within South Africa, fbo often stock the brand and at a very affordable price. In terms of its shoe design, everyone knows that Skechers makes an incredibly comfortable sneaker. They support the foot in a gentle way and are ideal for athletes. In addition, they boast beautiful colours and shoe silhouettes, making them highly sought-after, whether you are young, old, male or female. 

Branching out into athletic shoes turned out to be a successful decision of Skechers. Now, in 2020, their athletic shoes are their top selling items.

Fbo customers particularly love the Skechers range of GOWalk shoes which, as the name suggests, is targeted at walkers and those who spend a lot of time on their feet. 

These great shoes boast a memory foam sole which provides a cushion-like support for the foot. Wearing them is akin to walking on a cloud and, with their breathable upper fabric, this range of shoes keeps your feet effortlessly cool in the summer months. 

If you are a runner, you will love Skechers’ GORun range. Like their walking shoes, they have memory foam soles and are geared towards preventing foot fatigue while running.

Many of our customers love their Skechers shoes so much that they purchase them for their kids and loved ones. If you are looking for a pair of sneakers to support your child’s growing feet, Skechers is an excellent option.

Children love the bright and cheerful colours of their Skechers and how comfortable their feet feel.

Love your Skechers sneakers? Let fbo know what you love most about them as we’d love to hear from you!