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Ted Baker Brand Overview

Written by Tamzin Janse van Vuuren


Posted on December 14 2020

A question we are commonly asked at fbo is if there is a unique brand that we can recommend that stands out from the rest. Our answer to this question is the Ted Baker brand, as their identity has been established on the principle of being a departure from the norm.

Ted Baker is a British brand of clothing and was started by Ted Baker in 1987 in Glasgow, Scotland. At first, it focused solely on men’s shirts and, due to the quality and exceptional workmanship of their garments, the brand soon grew in popularity and is now one of the most highly regarded labels for both men and women.

Many men struggle to find collared shirts that fit well and make them look as professional as possible. Ted Baker offers amazing, contemporary shirting options for men.

From its inception, Ted Baker has always had an unwavering commitment to quality, personality and attention to detail in the design and production of their clothing. This is clear from the popularity and style evident in the range of clothing.

As one of the fastest growing clothing labels in the UK, fbo now stocks the Ted Baker range in our outlets, as well as online.

Not only do they manufacture great quality men’s clothing, but they also supply beautiful women’s clothing and accessories.

For more than 30 years, the brand has consistently and rapidly expanded and they now have various categories, including men’s wear, women’s clothing and accessories, skin wear, watches, Global, Langley, eyewear, and Pashion.

Shop Ted Baker at fbo

Browsing through the Ted Baker collection at fbo, it is noticeable that this is no ordinary brand. In fact, this is their motto and goal: to be no ordinary brand and to give their customers the opportunity to wear clothing and accessories that are different from every day high street fashion.

Their designs are loosely based on the latest trends, so customers can always be assured of wearing the latest styles and trends. However, what is uniquely different about this iconic brand is that each garment is injected with the brand’s personality, leading to a highly personal and individual outfit that will be admired by all.

In 2020, the Ted Baker brand is very much a global brand and has a presence in the UK, Northern America, Asia and now in Africa at fbo.

If you want smart and professional corporate clothing, some stylish weekend attire or even clothing that can be mixed and matched, then we can highly recommend considering the Ted Baker brand of clothing.

Why not visit us and check out our Ted Baker range? We have outlets in Lakeside Mall, Springs, Randburg Square, Church Square, the Joburg CBD, Mall@Reds, Atterbury Value Mart and in Kempton Park. Alternatively, you could shop online on our easy to use website: